Digital Marketing Attribution
Track and locate your customers' entire journey from initial search to final purchase Digital Marketing Attribution in simple terms is the discovery of various touch-points of customers’ journey from initial search to final purchase. It’s a science that defines how a customer engages through various channels and which touch-point resulted in final purchase. Marketing attribution links marketing function to revenue accountability and acts as a bridge between marketing data and sales data. The various touch-points include: Display ads and paid search. Media Campaigns. Blogs. Social Channels. Email Marketing. White Paper. Product/Catalog Pages. Events and Trade shows. Digital marketing offers multiple channels for marketers. With the help of marketing attribution, marketers can now trace and locate the path to purchase and measure its impact on the revenues. Marketing attribution provides an opportunity to assess Return of Investment (ROI) by tr